# Improve SEO and control AI bots

Let AI write better search titles and descriptions for a WordPress site's weakest pages, and decide which AI crawlers may read any of your sites.

## Before you start

- For **Improve SEO**: a WordPress site with the Nuvlo SEO plugin installed and switched on, and AI answers left this month or your own Anthropic or OpenAI key. See [AI answers](https://app.nuvlo.dev/docs/ai-answers).
- For AI bot rules: any WordPress site, static site, PHP site or Node.js app.

## Step 1: Open Improve SEO

Open the WordPress site from [Sites](https://app.nuvlo.dev/dashboard/sites) and click the **WordPress** tab. The **SEO** card shows the state of Nuvlo SEO. If it isn't installed or switched on, click **Install Nuvlo SEO** or **Switch on Nuvlo SEO** first.

When Nuvlo SEO version 1.2.4 or later is active and no other SEO plugin is active, the card shows **Improve SEO**. Click the **Improve SEO** button.

![The SEO card on the WordPress tab with Nuvlo SEO active and the Improve SEO button](https://app.nuvlo.dev/docs/shots/site-seo--seo-card.webp)

## Step 2: Choose the pages

The dialog lists every page and product that scores below 80, with its score and the main issue. All are ticked; untick the ones to leave alone.

Above the list, Nuvlo shows what the run costs: one AI answer per page, and how many you have left this month. Pages written before and unchanged since open again without an answer. With your own Anthropic or OpenAI key, nothing is counted against your plan. On the Free plan or a lifetime license, writing needs your own key.

Click **Write improvements for** followed by the number of pages.

![The Improve SEO dialog with the list of low-scoring pages and the cost in AI answers](https://app.nuvlo.dev/docs/shots/site-seo--pick-pages.webp)

## Step 3: Check the improvements

For each page, AI suggests a **Search term**, a **Title in Google**, a **Description in Google** and a **Summary for AI answers**. Products with almost no text also get a new product text; tick **Replace the product text** to use it. The old text is kept in WordPress.

Edit anything that isn't right. The score next to each page shows the current score and the score with your changes. Untick a page to leave it as it is.

## Step 4: Save to the site

Click **Save** followed by the number of pages. Nuvlo saves the changes in WordPress and shows the new scores. Google picks up the new titles the next time it visits the pages.

## Set rules for AI bots

For a WordPress site, open the **Security** tab and scroll to **AI bots on this site**. For a static site, PHP site or Node.js app, open **Security** and then **AI crawlers**.

Under **Rules**, choose what each group of AI bots may do: **Allow** (no limit), **Slow down** (about 20 pages a minute per bot) or **Block** (refused with 403).

| Group | What these bots do |
| --- | --- |
| **Training crawlers** | Copy pages to train AI models. Blocking them keeps your content out of future models and doesn't remove you from AI answers. |
| **AI search** | Index pages so AI search can quote and link them. Blocking them removes your site from those answers. |
| **Read on request** | Open a page because a person asked an AI about it. |
| **Browsing agents** | Act for a person: click through pages, fill in forms, buy. |

Click **Apply AI bot rules to the site**. From then on, the card above shows each bot's share of requests, the data sent to AI bots, server time and refused requests. Even with every group allowed, visits are counted once rules are applied.

To change the rules later, click **Apply rule changes to the site**. **Remove AI bot rules** removes them and stops the counting.

Bots are recognized by the name they send, so a scraper that hides its name isn't affected.

![The AI bots on this site statistics and the Rules card with a choice per bot group](https://app.nuvlo.dev/docs/shots/site-seo--ai-bots.webp)

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Source: https://app.nuvlo.dev/docs/site-seo